Kick the Butt

Changemaker: Sarah Jameel

KICK THE BUTT is an anti-teen smoking campaign in urban Sri Lanka that aims at changing the mindsets of teenagers via fashion and social media and it is the first fashion and social media-led anti-teen smoking campaign in the world. The objective is to create a sensation of attraction to be a non-smoker amongst teens and consequently, empower teens to find their own voices to stand up against teenage smoking. KICK THE BUTT’s envisioned goal is to change teen attitudes towards smoking, thus leading the way to a domino effect on cutting Public Healthcare costs in the future.